Why We Only Use Wholesome Ingredients

Why We Only Use Wholesome Ingredients

Apr 29th 2021

I try to be careful about what I put into my body. I really do.

But even I occasionally find myself pulling out of a drive-through at 2 AM, looking for a place to park for a few minutes until my hand hits the cardboard bottom of the french fry sleeve.

It happens to the best of us. And while it means that I get to spend the next few minutes in a happy miasma of salt and grease, there’s no avoiding the regretful guilt and shame of wondering what on earth I just stuffed in my gob.

I hate being pulled between those two intense feelings: momentary satisfaction followed by long-running concern about the garbage I so joyfully devoured.

Which, of course, is why I refuse to make those kinds of compromises in the things I create myself.

Excellence or Bust

We have a bit of a reputation with our partners for being persnickety and particular about what goes into our products. In fact, we have a whole room here at Epic HQ dedicated to storing the little sample bags of our rejected flavors and recipes.

Quality matters. I wouldn’t be caught dead trying to pass off some subpar product as “Epic.” I refuse to make or sell anything that includes questionable chemical concoctions with names longer than your arm. After all, my kids use Epic products.

That’s why we use only the highest quality, top shelf natural ingredients. And that’s why we test and try hundreds of different versions of each flavor to ensure they clear our very high bar.

Most of us, at one point or another, find ourselves reduced to making the quick & dirty fast food choices in some areas of our lives. And that’s probably not a disaster some of the time. But when it comes to anything bearing the Epic name, I don’t want there to ever be a question.

Clean, natural, and good for you. That’s the Epic promise.